By Constance Forrest and Susan Painter
Design psychology is a subject you know something about, even if this is the first time you’re hearing about it.
When we’re asked what design psychology is, our best sound bite comes from the world of real estate. When helping a buyer find a house, after going on “The Journey of Many Houses,” have you ever had the experience of walking through the door of the umpteenth house and being overwhelmed with the feeling: “YES! This is the house!”—before you’ve even seen all the rooms?!
Most people make the decision to buy a home having spent less than 20 minutes inside it.
But why? What makes a house just seem “right” to a client so quickly?
As psychologists, we want to know what gives someone the “YES!” feeling — and as designers, we want to know how we can create it — every time. For real estate practitioners, getting to “Yes” means making the perfect match between client and property.
Design psychology is the only approach to design and architecture that recognizes our responses to the physical world are essentially emotional in nature.
At ForrestPainter Design, we’ve adapted psychological interview and testing methods to let us understand our design clients’ emotional responses to the physical world. And then we use that wealth of information to design ideal spaces for them.
Over the next few months, REALTOR® Magazine’s Styled, Staged and Sold blog will have information from the fields of psychology, neurobiology, immunology, and design that can help your clients satisfy that deepest of desires: to live in a house that is truly a home.
TRY THIS TECHNIQUE
In order to get to ‘YES!”, you need to know more about your client than the number of bedrooms and bathrooms they want in a house. To know what their ideal home would look like — ask them!
We use a technique we call “Castles in the Air.” Read more
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