Increase Your Distressed Properties Pipeline

Provided By Keller Williams Realty
Source Winning With Foreclosures

Short sales and foreclosures represent more than 40 percent of all home purchase transactions in the United States. For buyers looking to leverage current market opportunities, that’s a large pool of untapped homes.

The “Winning with Foreclosures” Seminar, PowerPoint and additional resources, is an opportunity to educate buyers on the benefits of buying a short sale or foreclosed property while positioning yourself as a local expert in this field.

Teach It:

The main tool in this kit is the PowerPoint presentation for your workshop session. In field tests, and at Family Reunion, the presentation took about 30-45 minutes to deliver. The presentation covers:

> Definitions – Basic definitions of key terms buyers will hear and need to understand.

> Benefits – The top three distressed property purchase benefits for buyers.

> Action steps – Five key steps that can lead buyers to a successful short sale or REO purchase.

> Rules of the Road – Rules of the road in buying—underscoring a number of key differences between traditional real estate purchases and short sale or REO purchases.

> Market Realities – How to seize the buying opportunity by understanding six key realities driving distressed property markets.

> Myths and Truths – Key myths about distressed properties—and the truths about these myths.

> Checklist – A short checklist buyers can use to tell they are ready to move ahead with finding and buying a distressed property.

> The presentation is designed to position you as the local expert in this field – and to involve participants in the workshop.

In addition to the PowerPoint Presentation, the following resources are also available to help you promote your “Winning with Foreclosures” Seminar:

> Flier you can customize to promote “Winning with Foreclosures” sessions you hold.

> Email header you can include in any email invitations or follow ups you send out about the workshop.

> 16-page attendee handout, filled with illustrations, headlines and bullet points designed to: 1. remind attendees what they heard in your workshop, and 2. prompt follow up with you about the possibility of buying.