Seeing is Believing

Provided By My KW

The Keller Williams culture is oftentimes the reason someone joins Keller Williams Realty. The culture is powerful – it can inspire personal and professional growth. It can even lead to careers worth having, businesses worth owning and lives worth living. But just how do you encapsulate our powerful culture in only so many words? You don’t! The key is to get your potential recruit to experience it – to see it with their own eyes.

Invite them to a Keller Williams signature educational event, such as Masterminds, Mega Camp or Family Reunion. Chuck Fast, regional operating principal at Michigan-Northern Ohio, brought 32 people to a signature event and 27 of them made the decision to affiliate with Keller Williams Realty over the course of that same year.

The Dallas Preston Road market center brought 42 people to a signature event, and over the next two years, saw 36 join Keller Williams Realty.

If you’re in the beginning phases of growing your profit share tree, a big event may be hard to fund. Instead, invite them to regional or local training. Begin by sharing SHIFT. Then say something similar to, “Keller Williams Realty is dedicated to growing the careers of all its associates. It would be an honor if you would join me for this powerful educational event we call Mega Camp. You’ll love it, it will increase your business, and you’ll get to see for yourself what I’m talking about!”

For more methods on maintaining meaningful relationships, check out the Grow your Profit Share Tree course, here.