Color Psychology: Choose the Right Color for Your Listings

By Melissa Dittmann Tracey

Is there a science behind selecting the right colors for your listings? In this month’s Realtor® Magazine, I spoke with experts in the field of design psychology to learn how the color on the walls may affect buyers’ moods. (Read the article: “Can Color Cost You a Sale?”)

For years, psychological research has been offering insights into how the brain reacts to color choices. Such research is often tapped by the marketing field in making products more desirable to buyers.

Can these same studies be applied to motivating such big purchases as a home? It’s a leap, but at a subconscious level, certain colors on walls may evoke buyers who enter a home to feel more welcoming and even warmer (which may be particularly nice for rooms in chilly areas of the home).

A recent study by lead researcher Juliet Zhu of the University of British Columbia found that red seems to improve attention to detail. (The findings appeared this month in the journal Science.) The researchers speculated that we’re taught at a young age that red means danger so red might slow us down and prompt us to zoom in on details (so would that make it a good choice for, say, surrounding the fireplace or to bring out other key details in your listing?).

While color preferences and psychological responses vary, research has revealed some of the following commonalities, according to The Rohm and Haas Paint Quality Institute and Architects Design Group (also included below is suggestions of what rooms the color may work best in).

Red: Increases energy and heart rate, creates excitement and stimulates the appetite. Best for: Dining rooms

Orange: Adds comfort, warmth, and cheerfulness and too much can bring about feelings of cautiousness. Best for: Living rooms and Read more

From an Architect: 6 Affordable Ways to Make Your Listings More Attractive

By David Applebaum

In this market, selling a house can be more challenging than ever. As a real estate professional, I’m sure you have used many ideas to help make your property look its most attractive to potential buyers. As an architect for two decades, I have suggestions and tips to maximize your potential in selling the home.


Every house and every property is different, and I recognize that a “walk through” can inspire specific ideas for each property. But here are some universal suggestions that will make any house look more appealing for sale.

1. Clean everything. Eliminate damaged and soiled items, get rid of half of the furniture and rearrange the other half, and remove any personal items. It is important to give the buyers the ability to see themselves in the property.

2. Accent lighting. This can help make the home more attractive and accentuate the positives by highlighting the homes attributes and diminish the negatives of any setting. The key is to realize that you are playing with contrasts.

• Some other lighting tips:
  A light along fabulous furnishings, an architectural element, or detail will show that element off.
• A light behind an object will frame the object in darkness and bathe what is behind it in a wash of light.
• Use highlight and contrast to make a room feel longer, higher, or warmer.