By Dirk Zeller For 30 years we have been taught, as REALTORS®, we must “be there” for our clients. I hear it all the time from Agents across North America: “I want to be there for my clients.” What does “be there” mean? Does “be there” mean we are available 24 hours a day, 7 days a week for our clients? Does it mean that we miss soccer games, tee ball games, and piano recitals? For many Agents that is exactly what it means! Many of us equate access with service. We have been trained for years that access is the primary vehicle of customer service. We feel we need to be there at all times for our clients. We grant them access to our lives whenever they want it. They can, and will, take over our business, if we let them.
I want to share with you a new concept. Access has nothing to do with customer service. There are many professionals we do business with on a regular basis who are less than accessible. Read the rest of this article.
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