3 Tips to Improve Your Blog Now

Published By Keller Williams Realty

Guest Contributor: Mariana Wagner, Realtor® – Broker – Trainer – Coach, Wagner iTeam at Keller Williams Hope Realty, Colorado Springs, Colorado

If you are a real estate blogger, you will always be inundated by things that you “should” be doing with your blog. This can be quite overwhelming! So, let’s just break it down to 3 things that you can do – right now – to improve your real estate blog.


1. Calls to Action

Does your blog have a call to action? Just like your website, your BLOG should also make the best out of using “calls to action” to capture more business.

• Place a link to your IDX and CMA at the bottom of each blog post.

• Place a link to your IDX and CMA in the top section of your sidebar.

If your blog does not have a built-in IDX system, then link over to the IDX page on your website. Need an IDX provider? Consider using Wolfnet, Diverse Solutions or 1ParkPlace.

2. Maximize your Social Media Profiles

Most real estate agents have a profile on Facebook, LinkedIn and Twitter. Make the most of these sites by linking to your blog in the profile section. Also, consider adding your RSS feed to these sites.

• For Facebook, add your Blog RSS feed to the notes page of your business fan page. (Adding it to your personal profile may be a violation of Facebook’s Terms of Service.)

Read More: How to Import Your Real Estate Blog into Your Face Book Fan Page Notes in 10 Easy Steps

• For LinkedIn, Add your Blog RSS feed to your profile page.

Read More: How to Import Your Blog to Your Linked In Profile in 10 Easy Steps

• For Twitter, consider using a service like TwitterFeed to automatically update Twitter whenever you publish a new blog post.

*Make sure that your auto-posts are not your only posts on Twitter. Twitter only “works” as a business tool when your auto-posts are used as a supplement to your human, one-on-one interactions.

3. Write TO Your Target Audience

You have a much better chance at getting “found” when you know who you want to FIND you. Your audience could be:

• geographic (ex: neighborhood, town, school district),

• demographic (ex: first time home buyer, first time seller, empty nester),

• property type (ex: condos, tri-levels, land, luxury) and/or

• market of the moment (ex: foreclosures, bank owned)

Consistently write your blog posts addressing their wants, needs and concerns. This will earn you the title of expert – and you will become the go-to person for your target audience (and Google!). Remember: It’s always better to be a big fish in a small pond.

If you can implement these three tips NOW, you will be many, many steps ahead of your competition and on your way to an even MORE successful real estate blog … and career!


Mariana Wagner, Realtor® – Broker – Trainer – Coach

Wagner iTeam at Keller Williams Hope Realty

Colorado Springs, Colorado

Find Me: http://www.marianawagner.com/

Our Blog: http://www.coloradospringsrealestateconnection.com/

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Grow Your Business with Social Media...

Are you looking to grow your business by using social media?

Facebook is one of the sites that is powerful in the social media world. In fact, it is the number 3 most visited site in the world right now.

Agents ask me how to maximize lead generation through Social Media. The video below is the basics on how to get started with facebook.

Are you someone who doesn't know what social media is or how to use it? Do you understand social media but you are unclear on how to maximize it's potential to grow your real estate business? If you have answered yes to any of these questions, please email me at amberboyd@kw.com or call me at 972-772-7000 for a list of FREE social media classes or a one on one consultation.

Click below to take the Facebook 101:Getting Started.

Be looking for Part Two soon. Go and try it and let me know if you have any questions.

Do you have a great story of how you got business from a social networking site? I would love for you to share with the group. Please click on the comment button below to share.

Become a Facebook-posting pro

How do you keep your business and social connections engaged with your posts? Read these tips to find out what you should be posting and how you should be managing your online content.

Before you post your listings or write about what you ate for lunch today, remember that while social networking and online interactions have the potential to turn into business opportunities, Facebook is best used as a way to connect with people on a social level.

Use the following tips to turn yourself into a Facebook posting pro.

Mix personal and business posts. Share great articles and content that your friends would find interesting. Whether it’s a new article from The New York Times on the $8,000 tax credit, or a link to a recipe to the potato salad you are making at a Labor Day party, mix it up. You can also post local events, a photo from your open house or links to videos on YouTube, for example, KW's This Month in Real Estate videos.

Keep your content fresh. Try to post at least once a day, but two or more times a day is best. This gives your friends an incentive to stay connected with you and to visit your page. Not only will your page offer great content, your contacts will continue to come back or even suggest new friends. An easy way to stay connected while on the go is by updating Facebook through your mobile or smart phone.

Join in the conversation. Engage in communication as much as possible. Comment on people’s photos, posts, notes, status updates and look for new friends regularly. Remember, whenever you comment on something it populates your home feed and your friend’s see what you’ve commented on. But, only comment if you have something worthwhile to say, not to just post your blog name or contact information.

If your content is quality, your time spent on social networking will be quality as well. Keep these tips in mind when posting and you will see increased success through your social media efforts.

Be sure to visit the Facebook Pages for KW: www.facebook.com/kellerwilliamsrealty; www.facebook.com/yourfirsthome; www.facebook.com/realestateshift; http://www.facebook.com/millionaireinvestor;and http://www.facebook.com/millionaireagent.

Calling all social media mavens!

Between Twitter, Facebook and LinkedIn, the opportunity to find and cultivate business online has increased dramatically. So tell us: have you seen an increase in your bottom line as a result of all your tweets, posts and general online networking?

Click here to tell us!

How is a Facebook Profile different from a Page or Group?

Facebook Profiles are for personal use and are where you get “friends.” Friends can be colleagues or relatives, as well as past classmates or neighbors. For example: Mo Anderson has a Facebook Profile.

Facebook Pages are for your business and are for a long-term relationships with your customers. With a Page, anyone can opt in to be your ‘fan.’ Keller Williams Realty has a Facebook Page.
Facebook Groups are a great way to participate in discussions centered around a shared interest or activity. Most often Groups are created by experts or fans of a brand or subject, or even just for fun. For example: Keller Williams Realty is the largest real estate company of Facebook is a group.