According to the Keller Center Research Report, a relevant and clear brand image will build your brand equity.
“A brand that is recalled quickly and easily when needed, one that individuals are willing to pay a premium price to acquire, and a brand that is recommended to others. These are all characteristics of a high equity brand.”
Tips on being first in consumer’s minds:
Research what consumers want
Become your local market expert
Use a unique flair
Have clear and consistent signage, logos, slogans and team names
Become your local market expert
Use a unique flair
Have clear and consistent signage, logos, slogans and team names
