3 Tips to Improve Your Blog Now

Published By Keller Williams Realty

Guest Contributor: Mariana Wagner, Realtor® – Broker – Trainer – Coach, Wagner iTeam at Keller Williams Hope Realty, Colorado Springs, Colorado

If you are a real estate blogger, you will always be inundated by things that you “should” be doing with your blog. This can be quite overwhelming! So, let’s just break it down to 3 things that you can do – right now – to improve your real estate blog.


1. Calls to Action

Does your blog have a call to action? Just like your website, your BLOG should also make the best out of using “calls to action” to capture more business.

• Place a link to your IDX and CMA at the bottom of each blog post.

• Place a link to your IDX and CMA in the top section of your sidebar.

If your blog does not have a built-in IDX system, then link over to the IDX page on your website. Need an IDX provider? Consider using Wolfnet, Diverse Solutions or 1ParkPlace.

2. Maximize your Social Media Profiles

Most real estate agents have a profile on Facebook, LinkedIn and Twitter. Make the most of these sites by linking to your blog in the profile section. Also, consider adding your RSS feed to these sites.

• For Facebook, add your Blog RSS feed to the notes page of your business fan page. (Adding it to your personal profile may be a violation of Facebook’s Terms of Service.)

Read More: How to Import Your Real Estate Blog into Your Face Book Fan Page Notes in 10 Easy Steps

• For LinkedIn, Add your Blog RSS feed to your profile page.

Read More: How to Import Your Blog to Your Linked In Profile in 10 Easy Steps

• For Twitter, consider using a service like TwitterFeed to automatically update Twitter whenever you publish a new blog post.

*Make sure that your auto-posts are not your only posts on Twitter. Twitter only “works” as a business tool when your auto-posts are used as a supplement to your human, one-on-one interactions.

3. Write TO Your Target Audience

You have a much better chance at getting “found” when you know who you want to FIND you. Your audience could be:

• geographic (ex: neighborhood, town, school district),

• demographic (ex: first time home buyer, first time seller, empty nester),

• property type (ex: condos, tri-levels, land, luxury) and/or

• market of the moment (ex: foreclosures, bank owned)

Consistently write your blog posts addressing their wants, needs and concerns. This will earn you the title of expert – and you will become the go-to person for your target audience (and Google!). Remember: It’s always better to be a big fish in a small pond.

If you can implement these three tips NOW, you will be many, many steps ahead of your competition and on your way to an even MORE successful real estate blog … and career!


Mariana Wagner, Realtor® – Broker – Trainer – Coach

Wagner iTeam at Keller Williams Hope Realty

Colorado Springs, Colorado

Find Me: http://www.marianawagner.com/

Our Blog: http://www.coloradospringsrealestateconnection.com/

Join us at Family Reunion…From Your Market Center

Published By Keller Williams Realty

With 8,500 Keller Williams family members and guests expected to register within the next 24 hours, we’re thrilled to kick off this week’s events at Family Reunion – the largest attended private real estate franchise event in the United States!


If you weren’t able to secure your seat at this year’s SOLD-OUT event, be sure to plug-in through these awesome Family Reunion resources.

Live Streaming Video – All Market Center’s with a KWConnect subscription have the ability to host the following Family Reunion events LIVE in their market centers, via the new Live Streaming Video powered by KWConnect. These are the moments you don’t want to miss:

9:30 a.m. – 11:30 a.m. - Sunday, Feb. 21
Gary Keller’s Vision Speech

9:00 a.m. – 11:30 a.m. - Monday, Feb. 22
State of the Company & Culture
with Mark Willis and Mo Anderson

9:00 a.m. – 10:45 a.m. – Tuesday, Feb. 23
Keynote Speaker, Kevin Carroll

Follow the action online! Throughout the week we’ll be giving you an inside look at some of the hottest sessions and most talked-about events on this blog and all Keller Williams social media sites. (facebook, twitter, you tube)

Breakout Session Audio – Place your pre-order TODAY to purchase the audio recordings of more than eighty 2010 Family Reunion breakout session at a 10% discount! Pre-order between now and Sunday, Feb. 21 to secure the pre-conference price! Click here or call 1-800-687-6077 for more details or to place your order.