Provided By KW Blog
One of the fastest ways to improve your search engine rankings is to build high-quality inbound links—links from other websites to your website. In fact, successful search engine optimization (SEO) demands a focus on inbound link building, also called backlinking.
Here’s why: Although Google (and other search engines) evaluate scores of factors as they rank your site against the thousands of other agent sites on the Internet, inbound links are among the most powerful determinants of where your site will show up in the list of results.
And here’s another reason to focus on inbound links: Getting more relevant links to your website also increases the chances that real estate consumers looking for your type of services will find you as they naturally surf the web.
How Not to Build In-Bound Links
Before I give you the eight ways to get inbound links, let me warn you of a tactic from the early web days that could backfire today: link trading. Also known as reciprocal linking, trading links with relevant peers can be helpful to your efforts. But joining a link farm could be SEO suicide.
A link farm is a collection of websites that each link to every site in the group. Don’t be enticed by automated programs that promise to get you hundreds of links. The links are bound to be irrelevant and the search engines will punish you for trying to outwit their algorithm. In fact, Google may even ban you. Build inbound links the right way and you will gain credibility with the search engines.
The Right Way to Build In-Bound Links
Here are eight KW-sanctioned strategies you can begin using today.
1. Launch a Blog
You can use a free service like Blogger or Wordpress. Blog about your particular niche, i.e. luxury condos, foreclosures, vacation homes, or trends in your city or region. Linking from your blog to your website offers relevant inbound links.
2. Craft Strong Content
Content is still king online. If you produce interesting, relevant content, people will link to it. Let your service providers and partners know you are blogging or adding content to your site and invite them to share it with their customers in exchange for a link.
3. Consider Pay-Per-Click
Narrow in on your niche audience, choose a budget and launch a pay-per-click (PPC) campaign. The text ads link to your site, giving you a potential boost in the rankings while also driving qualified leads.
4. Submit to Directories
There are many web directories you could list your site on, like Merchant Circle and DMOZ. There are free and paid web directories. You can find them by doing a simple search online.
5. Join Organizations
When you join organizations like the Better Business Bureau, the Chamber of Commerce and industry associations, you can often get the group to link back to your site.
6. Employ Article Marketing
Have you seen sites like ezinearticles.com? You can repurpose your blog content to submit to article marketing sites, position yourself as an expert, and get reputable in-bound links.
7. Get Social
When you join communities like Facebook and Twitter and post links to your site in status updates, you set the stage for high-quality links and relevant traffic to your website.
8. Write an E-book
With Adobe Acrobat Pro, you can include links back to your site in an e-book and post it on sites that host e-books, either as a free offering or for a small fee. This also positions you as an expert in your niche.
A final note: The text of the link makes a difference. Ask those who link to your site a to link on relevant terms like “Chicago real estate expert” rather than “click here.” The more descriptive the text is, the better Google likes the link.
Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Tuesday, November 23, 2010
Tuesday, October 26, 2010
Real Estate in the Electronic Age
Provided By Keller Williams Blog
Ben excels in effectively managing expenses while increasing the effectiveness of marketing and lead generation budgets. He uses a virtual staff to perform tasks such as data entry into Craiglist and blog posting.
He looks forward to the day when all transactions are conducted entirely online and all signed contracts are stored electronically—no more paper—and can be accessed online, from any location. He has been looking at DotLoop as a possible solution, but faces the challenge of not every local MLS supporting electronic transactions yet.
Ben makes the most of what technology has to offer and avoids tools that don’t generate a sale or lead. A few of his favorite tools are listed below.
Zendesk is a trouble-ticket system which also stores answers to frequently-asked questions in a wiki. Ben’s team uses Zendesk to free up admin time.
Mojo can increase productivity by 300% by reducing downtime during lead generation time blocks. Its auto-dialer calls 3 numbers at a time, sending only the live calls and leaving a custom voice mail for the others.
Flowtown lets you import your contacts’ email addresses and find out how to contact them via all of their social media accounts. This is a great tool to help you incorporate social media into your 8 x 8 or 33 Touch campaigns.
Nearby Tweets finds Twitterers located near you. You can specify the search radius as well as include keywords in tweets.
Follow at twitter.com/benkinney to see what he’s doing with technology today!
Ben excels in effectively managing expenses while increasing the effectiveness of marketing and lead generation budgets. He uses a virtual staff to perform tasks such as data entry into Craiglist and blog posting.
He looks forward to the day when all transactions are conducted entirely online and all signed contracts are stored electronically—no more paper—and can be accessed online, from any location. He has been looking at DotLoop as a possible solution, but faces the challenge of not every local MLS supporting electronic transactions yet.
Ben makes the most of what technology has to offer and avoids tools that don’t generate a sale or lead. A few of his favorite tools are listed below.
Zendesk is a trouble-ticket system which also stores answers to frequently-asked questions in a wiki. Ben’s team uses Zendesk to free up admin time.
Mojo can increase productivity by 300% by reducing downtime during lead generation time blocks. Its auto-dialer calls 3 numbers at a time, sending only the live calls and leaving a custom voice mail for the others.
Flowtown lets you import your contacts’ email addresses and find out how to contact them via all of their social media accounts. This is a great tool to help you incorporate social media into your 8 x 8 or 33 Touch campaigns.
Nearby Tweets finds Twitterers located near you. You can specify the search radius as well as include keywords in tweets.
Follow at twitter.com/benkinney to see what he’s doing with technology today!
Thursday, September 9, 2010
Does Your Social Media Mislead?
Provided By KW Blog
Published By Julie Lane
Are your social media marketing efforts infringing on a corporate trademark? If your marketing efforts are confusing customers—if they are misled to believe that you are affiliated with a known brand because of your URL, Twitter or Facebook name—then you could be liable. At the heart of the matter is an effort to fool customers.
Start by looking at your URL. If you have chosen a URL for your Web site or your blog that is similar to a large corporation, you could be infringing on a trademark—and you could lose your domain name.
Surprisingly, even some large corporations haven’t yet claimed their name in the social media world, including Facebook fan page names and Twitter handles. But that doesn’t mean you can cybersquat on it to win followers or traffic to your sites.
You may build a fast following, but you’ll lose it overnight if the corporation files a Uniform Domain Name Dispute with the Internet Corporation for Assigned Names and Numbers, or files a trademark complaint with the social networking site in question.
You can check on the U.S. Patent and Trademark Office’s online database to determine if a name is trademarked. You can also do a Google search for similar domain names and check to see if there are companies with the name you want to use. Where there are trademarks, it’s wise to choose another domain name.
You can also get into trouble using a corporate trademark in your Meta Tags. The Meta Tag is a code embedded in your Web page that helps search engines identify the content. This issue is finding its way into courts because it drives consumers to your Web site when they are really looking for your competitor’s Web site.
Finally, an emerging area of trademark infringement online is in the area of keyword advertising. You can infringe on a brand’s intellectual property rights if you bid on trademark protected words in your Google ad campaigns. The safest way to avoid a trademark suit in this area is to avoid using a competing real estate company’s name in your keyword campaign, either by bidding on the term or by using it in the ad copy.
Published By Julie Lane
Are your social media marketing efforts infringing on a corporate trademark? If your marketing efforts are confusing customers—if they are misled to believe that you are affiliated with a known brand because of your URL, Twitter or Facebook name—then you could be liable. At the heart of the matter is an effort to fool customers.
Start by looking at your URL. If you have chosen a URL for your Web site or your blog that is similar to a large corporation, you could be infringing on a trademark—and you could lose your domain name.
Surprisingly, even some large corporations haven’t yet claimed their name in the social media world, including Facebook fan page names and Twitter handles. But that doesn’t mean you can cybersquat on it to win followers or traffic to your sites.
You may build a fast following, but you’ll lose it overnight if the corporation files a Uniform Domain Name Dispute with the Internet Corporation for Assigned Names and Numbers, or files a trademark complaint with the social networking site in question.
You can check on the U.S. Patent and Trademark Office’s online database to determine if a name is trademarked. You can also do a Google search for similar domain names and check to see if there are companies with the name you want to use. Where there are trademarks, it’s wise to choose another domain name.
You can also get into trouble using a corporate trademark in your Meta Tags. The Meta Tag is a code embedded in your Web page that helps search engines identify the content. This issue is finding its way into courts because it drives consumers to your Web site when they are really looking for your competitor’s Web site.
Finally, an emerging area of trademark infringement online is in the area of keyword advertising. You can infringe on a brand’s intellectual property rights if you bid on trademark protected words in your Google ad campaigns. The safest way to avoid a trademark suit in this area is to avoid using a competing real estate company’s name in your keyword campaign, either by bidding on the term or by using it in the ad copy.
Tuesday, April 27, 2010
KWU’s new SOCIAL NETWORKING CLASS!
Provided By Amber Boyd
Source Donna Watchous
Keller Williams Leadership:
The Spotlight on Social Media Class with Michael Tritthart is arriving in the NTXNMM Region on May 4th, 2010. Please get this out to all your agents so they can get registered through their MCA!
Spotlight on Social Media with Michael Tritthart
May 4, 2010
9:00 a.m. – 4 p.m.
The Westin Park Central Dallas Hotel
12720 Merit Drive (SW Corner of Hwy 75 & 635)
Dallas, TX 75251
Cost: $99.00
RSVP through your Market Center Administrator
Who to attend: All Agents
We have complimentary parking at the parking garage across from the hotel (see parking map below).
General Directions to The Westin Park Central Dallas Hotel
From East
Take I-635 West and exit Coit Road. Turn left onto Coit Road. Continue to the 2nd light and turn right onto Banner. The hotel is located on the right.
From Dallas Ft. Worth International Airport
Take the North Airport Exit to Interstate 635 East. Proceed approximately 17 miles. Take the Coit Road Exit, turn right onto Merit, and the hotel will be on the left.
From North
Take 75 South and exit Midpark Road. Follow the service road until you reach Coit Road. Turn left onto Coit Road and go through the 2nd light. Turn right onto Banner, and the hotel is on the right.
From South
Take 75 North and exit Coit Road. At the third stoplight, turn left onto Banner. Continue 1 block to Merit, turn right, and the hotel will be on the right.
Source Donna Watchous
Keller Williams Leadership:
The Spotlight on Social Media Class with Michael Tritthart is arriving in the NTXNMM Region on May 4th, 2010. Please get this out to all your agents so they can get registered through their MCA!
Spotlight on Social Media with Michael Tritthart
May 4, 2010
9:00 a.m. – 4 p.m.
The Westin Park Central Dallas Hotel
12720 Merit Drive (SW Corner of Hwy 75 & 635)
Dallas, TX 75251
Cost: $99.00
RSVP through your Market Center Administrator
Who to attend: All Agents
We have complimentary parking at the parking garage across from the hotel (see parking map below).
General Directions to The Westin Park Central Dallas Hotel
From East
Take I-635 West and exit Coit Road. Turn left onto Coit Road. Continue to the 2nd light and turn right onto Banner. The hotel is located on the right.
From Dallas Ft. Worth International Airport
Take the North Airport Exit to Interstate 635 East. Proceed approximately 17 miles. Take the Coit Road Exit, turn right onto Merit, and the hotel will be on the left.
From North
Take 75 South and exit Midpark Road. Follow the service road until you reach Coit Road. Turn left onto Coit Road and go through the 2nd light. Turn right onto Banner, and the hotel is on the right.
From South
Take 75 North and exit Coit Road. At the third stoplight, turn left onto Banner. Continue 1 block to Merit, turn right, and the hotel will be on the right.
Friday, November 20, 2009
Have you tapped in to Keller Williams' social media mania?
Become a fan! Nearly 9,000 associates strong, Keller Williams Realty’s Facebook page is the premier place to get the latest on all things KW. Be sure to become a fan of your favorite books as well. Get timely information through the Millionaire Real Estate Agent, SHIFT, Your First Home and the Millionaire Real Estate Investor Pages.
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